This project is a web-based game created by a three-student group as part of the digital media talent incubator program between China Central Television Station (CCTV) and the Communication University of China (CUC). It explores new communication methods through mini-game experiences, coinciding with the rise of web-based interactive experiences on mobile devices (known as H5/HTML5 in the Chinese context).
As technology progresses, new forms of waste have become prevalent in our everyday lives. In China, approximately 20 million meal boxes are produced daily, about 4 billion express packages are used annually, and nearly 300,000 tonnes of shared bikes are discarded each year. It is essential to increase public awareness about these emerging waste types and the significance of proper waste classification.
This project seeks to raise awareness about new types of waste through an HTML5 mini-game, shared on social media platforms like WeChat and Weibo. The game is a tile-matching puzzle where players align blocks representing various waste items, such as banana peels, cartons, and plastic lunch boxes, to eliminate them. This gameplay mechanic symbolizes the importance of proper waste classification.
When the game clock runs out, the final score is shown as “the number of tons of garbage eliminated.” I designed the graphics and interface. After completing the game, players are directed to an illustrated section featuring a whimsical, childlike narrative style. In these illustrations, garbage is transformed into characterful figures to convey their emotions. The artwork aims to raise awareness about the hazards of new-type waste and the importance of proper garbage sorting.
Project managers: Liang Song, LongHai Wu
Student Production Team: Mingyong Cheng (Graphic and Interface Design), Ge Bian (Illustration), Chuyu Chen (Creative Writing)
This project was completed by three student from the multi-media talents cultivation program. Our project managers were two journalists from CCTV News.
This mini-game was successfully published on the social media platforms of CCTV (China Central Television Station) News.
Link: http://app.cntv.cn/special/2017/1218lxxl/index.html?from=timeline (Highly recommended check by mobile phone)